For those assigning work to designers, it can be frustrating to provide a detailed brief only to have the designer take complete creative freedom and not fulfill the project outline.
But, when feedback is embedded into the design process and done properly, it can drastically improve your end results—and is ultimately a win-win for both sides.
As you start to level-up your design feedback skills, you may be wondering:
- What is the role of feedback in the design process?
- When is the ideal time to give design feedback?
- What type of feedback produces the best results?
- Who should be looped into the feedback process?
- What are examples of constructive feedback?
We’ll be tackling all of this and more below.
Let’s dive in!
The Importance of Effective Design Feedback
Feedback is essential to the design process. That’s because most designers aren’t designing for themselves, but instead fulfilling a brief. Whether it’s a social media campaign for marketing, a set of icons for the product team, or brochures for sales, every piece a designer works on will go through a set of revisions.
Enter design feedback.
When delivered effectively, design feedback can:
- Help designers grow: As a manager, you should think of every design as an opportunity to provide constructive feedback that helps your designer level up their skills while building a better understanding of the brand (or a client’s brand).
- Speed up projects: When you pair clear expectations with effective feedback, you and your designers are more likely to finish each project faster. That means less time spent sharing feedback back and forth.
- Get the end result you envisioned: As a non-designer giving design feedback, delivering it effectively ensures that the design you get in the end is the one you envisioned at the start (or even better!).