What is Social Media Design?
Social media design encompasses any graphics associated with your social media accounts. From your social media’s banner image and profile picture to the meta images you use for your blog posts, these graphics play a key role in engaging your audience and enticing them to take the actions you’d like them to take.
Some common social media actions that can be mapped to key metrics are:
- Comments or replies
- Click-through rate (CTR)
Social Media Design Tips and Examples
If you’d like to turn your social media accounts into community building, revenue-generating channels, here are some tips and examples to help spruce up those post designs!
Be consistent with your social media designs
We can’t stress this enough.
When it comes to your social media graphics, it’s important that you stay true to your brand identity. From your colors and fonts, to the different design elements you use within those graphics, everything needs to weave into a cohesive story. A consistent brand identity will ensure that, over time, your audience will recognize your brand based on design alone. The familiarity will also help catch people’s attention over and over again.
Use social media templates
One of the easiest ways to ensure that you’re keeping a consistent brand across all of your social media images is to use templates. By developing social media templates, not only will you save time on creating your graphics (yay!), but you’ll also leave little-to-no room for veering off of your brand’s style.
The best way to implement social media design templates is to:
- Break down the types of content you’d like to post across each channel
- Create a template or outline for each post type
- Include multiple color and layout options for each template you create
- Create your images and share on social media!
Entertain, engage or inspire
When planning out your social media posts, a great strategy to ensure you’re not just posting for the sake of posting is to categorize each post into one of the following:
- Entertain: The goal of these posts are to get a reaction out of your audience—whether it’s invoking laughter or tugging at their heart strings. Don’t focus on driving your audience back to a landing page or to purchase a product, though it might still push people that way in the end.
- Engage: For this category, cater your content to get your audience to engage with that specific post or your brand as a whole. Whether they like or comment on your post, share it with their friends, save it, or click through your CTA.
- Inspire: These types of posts are especially popular for businesses that sell things like cookbooks, interior design, makeup, influencer marketing, you name it. The purpose of these posts are to inspire your audience to take action for themselves, whether it’s a kitchen remodel or improving their email marketing campaign.
Make it worth sharing (or saving)
Time is valuable. If your audience is willing to devote more than a few seconds to your social content, then you’re likely doing something right.
But viewing something is just the beginning—you want them to take action in some way, which in turn helps boost your content within the social algorithm. The more engagement your post sees, likely the more people each platform will end up showing it to.