A logo is often misconceived as a fancy picture to put on merchandise, stationery, etc. It is more than that. A logo for business is a statement of the company’s brand promise and must be recognizable enough to set it apart from other businesses.
WHAT IS A LOGO?
A logo is the first impression of any business. In any business, it is the first thing that gets noticed by clients. As the saying goes, “the first impression is the last impression,” so your logo must convey a clear message about your business.
You might think that logos are a relatively recent invention, the creation of a marketing department. For hundreds, if not thousands of years, people have used emblems to identify themselves and differentiate themselves.
How To Design a Logo For Business?
Don’t worry! Throughout this article, you will learn everything you need to know to design the perfect logo for your company. In this article, you will learn How to create a creative logo for your business?
Here are some tips and Ideas that will help you design a perfect logo for your company.
To Design a logo keep these things in Mind
Your logo should be
Catchy & Creative
Think of something creative that relates to the vision of your company. In logo Designing Inspiration is the key element. Get Inspired.
Your logo should be if it is an icon or image of something, easily recognizable. The angle and the perception that an image conveys are very important.
Gives a Branding vibe
Keep your logo minimalistic. To give a branding vibe to your company’s logo, avoid filling it with unnecessary objects.
Simply the best
Remember to leave some empty space in your logo. It keeps it simple, clearly visible, and clean. Simplicity is used in logo design to attract people.
Creativity is the key element in designing a logo. Creative Solutions & Co, a leading logo designing company, believes that “your Brand’s identity (logo design) must be professional and creative enough to send the right message to your target audience.”
Here are three essential and critically important steps of Logo designing.
- Brain Storming
The very first process in logo design is brainstorming. Think creatively about your business. How do you want people to feel about your business? Your business must have a Branding personality consistent across your logo and content.
Once you have a creative idea about the logo, move to the next step, illustration. If you are not good at sketching, the Creative Solutions & Co team can help you turn your idea into a creative logo.
This is the most important phase in logo design. A logo may lose all of its potential if it is not properly illustrated. A perfect logo requires perfect sketching and presentation.
Your logo is the face of your company. It will appear everywhere on Business Cards, Letter Pads, Hoarding, Advertisements, and of course merchandise.
- Coloring/ Logo Theme
After that, you have created a sketch of your logo idea it is time to do some magic. Color plays an extensively significant role in the world in which we live. Color can influence thinking, change actions, and cause reactions. A great design with a poor color theme will leave your brand unnoticed. Think of an inspiring color theme that relates to your business and meets the needs of your business’ branding personality.
For reference here are some logo designs that are creative, simple, and brand-oriented.
Do not get stuck with a single option. Try creating a couple of different logos with different ideas, different color themes, and a vibe. Get an opinion of your friends, co-workers, partners, or family members and see how they feel about it.
To get an expert opinion contact Creative Solutions & Co. Their team will help you design the perfect logo for your business.