As previously stated, the time it takes a visitor to assess aesthetics and make a decision about your site is extremely short – so you want to make every second count. Whenever a user visits a website, good design can elicit an awe response. When a website looks modern, has bright colors, and is well-organized, it welcomes visitors and encourages them to stay for a while. Why would anybody want to browse the site if it is dark and cold, with obsolete graphics and incredibly bizarre navigation?
Consider a website to be a storefront building; when you walk into a well-lit, clean, and well-organized store with smiling employees ready to assist you, you feel taken good care of, quiet, and ready to view the product offerings and potentially make a purchase. But unless you walked into a store that was dimly lit, smelled strangely, and had some very disappointed employees lurking around, you’d be anxious and want to get out as soon as possible, and you’d definitely not want to make any kind of purchase. The design of a website can make customers feel all the same emotions and produce very similar results.
In fact, according to Adobe,
“38% of people will stop engaging with a website if the content/layout is unattractive”.
Just think about how many potential customers and dollars you could be missing out on just by having poor visuals. It underlines the importance to have creative web designs for your brand.