If you’ve started shopping for a logo, you’ve probably noticed the prices make no sense. One site offers a logo for $29. Another agency quotes $8,000. Are they even selling the same thing?
Not really. The price you pay depends almost entirely on who is designing your logo and what comes with it. Here’s an honest breakdown of what you actually get at each price point, so you can choose the right option for where your business is right now.
$0–$50: DIY Logo Tools
Tools like Canva, Looka, and Wix Logo Maker let you generate a logo yourself using templates and AI suggestions.
What you get: A usable logo file, often within minutes.
The catch: These are template-based, which means there’s a real chance another business ends up with a near-identical logo. You also won’t get brand strategy, custom typography, or stationery design (business cards, letterheads) — just the logo file itself.
Best for: Side projects, very early-stage testing, or businesses with close to zero budget who need something now.
$50–$200: Freelancers and Small Agencies
This is where most small businesses and startups actually shop — and where pricing starts reflecting real design work.
What you get: Custom concepts (usually 2-4 options), a few rounds of revisions, and often basic stationery items bundled in (business card, letterhead). Turnaround is typically 24–72 hours.
The catch: Quality varies a lot in this range. A $50 logo and a $200 logo can both come from a freelancer — the difference is usually experience level, number of concepts, and what extras are bundled in. Always check a portfolio before paying.
Best for: Startups and small businesses that need a professional look without a large upfront investment.
$200–$1,000: Mid-Size Agencies
What you get: More structured process — brand discovery questions, multiple concept directions, a fuller brand kit (logo + stationery + sometimes a brand style guide or company profile document), and a dedicated point of contact.
The catch: You’re paying partly for process and account management, not just design hours. Worth it if you want documentation (like a company profile for investors) alongside your logo.
Best for: Businesses about to fundraise, pitch partners, or scale — where a more complete brand package matters, not just a logo file.
$1,000+: Branding Firms and Big Agencies
What you get: Deep brand strategy, market research, multiple rounds of stakeholder review, full brand guidelines documents, sometimes naming/positioning work alongside the visual identity.
The catch: Timelines stretch to weeks or months, and a lot of the cost goes toward strategy and meetings, not just the final design file.
Best for: Funded startups and established companies doing a serious rebrand, where brand strategy is as important as the visual design itself.
Where We Fit
We sit in the $90–$500 range, and we built our packages specifically to close the gap between “cheap but risky freelancer” and “agency pricing that’s overkill for an early-stage business”:
- $90 Basic Package — logo (2-3 concepts) + stationery + social media kit
- $150 Standard Package — everything in Basic + a 10-12 page company profile
- $350 Premium Package — everything in Standard + a full corporate website
- $500 Elite Package — our most complete package, with priority turnaround and a dedicated senior designer
You can see exactly what’s included in each tier on our branding packages page — no hidden fees, no surprise upsells.
How to Choose
A simple way to think about it:
Stay in the $50–$200 range.
Look at $150–$350 packages.
It’s worth investing $350+ for a complete, polished package — your branding will be in front of people making real decisions about your business.
Whatever budget you’re working with, the most important thing is checking real portfolio work before you pay — price alone doesn’t guarantee quality in either direction.
See our full branding packages starting at $90.
BASIC PACKAGE WITH JUST LOGO & STATIONERY
STANDARD PACKAGE (Basic With Company profile)
PREMIUM PACKAGE (Standard with Website)
